Description
“A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.”Newsweek
“Revolutionary! Surprising!”Business Week
“Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.”USA Today
Binding Type: Paperback
Contributors: Al Ries,Jack Trout (Author)
Published: 11/22/1997
Publisher: McGraw-Hill Companies
ISBN: 9780070527263
Pages: 224
Weight: 0.55lbs
Size: 0.50″ H x 8.10″ L x 5.40″ W
About the Author
Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.
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