The Language of Trust: Selling Ideas in a World of Skeptics

Description

What to Say, How to Say It, Why It Matters

If you’re trying to sell something-whether it’s a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn’t want to hear it.

Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You’ll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
Binding Type: Paperback
Contributors: Michael Maslansky, Scott West (Author), Gary DeMoss (Author)
Published: 05/03/2011
Publisher: Prentice Hall Press
ISBN: 9780735204560
Pages: 288
Weight: 0.55lbs
Size: 0.80″ H x 8.20″ L x 5.40″ W