Writing That Works, 3rd Edition: How to Communicate Effectively in Business

Description

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry level to the executive suite, Writing that Works includes advice on all aspects of written communication–including business memos, letters, reports, speeches and resumes, and e-mail–and offers insights into political correctness and tips for using non-biased language that won’t compromise your message.

Concise and easy-to-use, Writing that Works features an accessible, at-a-glance style, full of bulleted “tips” and specific examples of good vs. bad writing.

With dozens of samples and useful tips for composition, Writing That Works will show you how to improve anything you write:

E-mails, memos and letters that get read–and get action

Proposals, recommendations, and presentations that sell ideas

Plans and reports that get things done

Fund-raising and sales letters that produce results

Resumes and letters that lead to interviews

Speeches that make a point

And much more.

Binding Type: Paperback
Contributors: Kenneth Roman,Joel Raphaelson (Author)
Published: 08/22/2000
Publisher: Collins Reference
ISBN: 9780060956431
Pages: 208
Weight: 0.38lbs
Size: 0.58″ H x 8.04″ L x 5.38″ W

About the Author
Roman, Kenneth: –

Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.

Raphaelson, Joel: –

Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing.